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If there is something Se Marketers and website owners fear - it is a major formula update, particularly by Google. Well, much-as we might want it not to happen, its here. Google has done a major algorithm update, nick named Jagger update series. To get a different interpretation, please consider glancing at: mary morrissey site. Google does minimal algorithm improvements almost on a monthly basis and once-in a while, it uses a major algorithm upgrade. The final important Google formula update happened in November 2003 called the Florida update, which created quite a stir with web site rankings. To know more, read our article on Google Florida Algo Update. Like the Florida update, the much feared blender act have been done by the Jagger update. It has churned the top-ranking web sites and turned it into a list of unrecognizable pulp. Google is a hot-favorite between the web area looking for information. Most believe that the serps have always been very relevant. It would be for that reason safe to assume that what-ever protocol Google has, works just fine. Hit this link contact mary morrissey to learn the purpose of it. So why does Google need to re-engineer its perfect-looking algo so dramatically? Has it not heard the saying do not fix what aint broke? From Googles viewpoint, the reason is easy and logical. Well, to begin with, web is ever-evolving and the algo often must be altered in order to supply the best-of results. Google engineered an algo, which it believes will reward good sites and rank them well for its visitors. Google, like the majority of other search engines, keeps this algo a closely guarded secret to stop it from being used. Nevertheless, the Search Engine Optimization community is consistently at work wanting to rank their internet sites well. Using determined guesswork, rational thinking, specific tests and extensive trial-and-error practices, they slowly determine what the protocol likes and dislikes. Armed with this knowledge, its not difficult to focus on websites to rank them high in SERP Internet Search Engine Result Pages, whether the website deserves to rank at the top or not. This sort of protocol punishment results in less than desired sites displacing great sites from-the top ranks, contaminating the Google index. Subsequently, following Kaizen philosophy, Google has to re-engineer its calculations to keep, what it believes are poor sites, out-of its top ranks. In order to start all over again normally, main algorithm changes upset the current high-ranking web sites & delivers plenty of SEO specialists back-to their work-bench. What is interesting to notice could be the moment of the algorithm upgrade. When Google updated its algorithm in November 2003, there have been large scale accusations by website owners that Google deliberately upset the rankings of common web sites right before the Christmas shopping season to drive them into buying Google AdWords paid advertising in order to preserve the visitor traffic. Visiting mary morrissey possibly provides suggestions you could tell your uncle. While Google promises that the algo update choices arent influenced by the AdWords group, its difficult to understand why they would yet again select a important time right before Christmas buying season to update their formula. The stakes are very large and its business in the end. Google earned 1.57 Billion in Q3 of 2005. Browse here at try mary morrissey site to learn why to do this activity. If 2003 pre-Christmas protocol update effect is any sign, I calculate that Google would record profits of around 2.05 Billion in Q4 of 2005..